Here at Sparrow Campus, we are an emerging smart EdTech helping schools, colleges and educational institutions with technology platform in automating, managing their campus administration and education giving experience. We are hiring an experienced Digital Marketer to help us to reach out to the needy institutions and keep growing. If you’re skilled, dedicated and ambitious, Sparrow Campus is an excellent place to grow your career. Don’t hesitate to apply.

Roles and Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection
• Plan, execute and keep-up the ongoing company presence on social media (Twitter, Facebook, Instagram, LinkedIn etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Design creative advertisement posters and banners for social media and online platforms.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters, blogs and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with Web designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up to date
• Develop case studies, marketing collateral, specific webinars, and videos for sales campaigns
• Analytics and reporting function in digital campaigns with a focus on optimization.

Desired Candidate Profile

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• PGDMA/MBA in marketing or relevant field